For our clients, we design and develop sophisticated tailor-made marketing campaigns based on the technique of organic search engine positioning. This technique is known as SEO (Search Engine Optimisation) and SEM (Search Engine Markteting) and is a method that aims to place sites at the top of the search results page for certain keywords. The keywords selected will be those that are relevant to the business model to be promoted, thus allowing supply and demand to meet.
With donostia’s SEO and SEM service, your potential customers will find you on the Internet, with great benefit for your business.
SEO and search engine ranking:
the main steps
1
The first step of our method consists of an analysis of the target market of the site we are to position. We study products and services, the competition, and arrive at an initial scheme of significant keywords (keyword research) capable of bringing in qualified traffic.
2
The analysis phase is functional at the time of designing an SEO strategy specific to the reality to be promoted. In this step, we identify the next steps, identify strengths and weaknesses on the SWOT model and organise a hierarchy of services to be promoted, paying special attention to market niches.
3
The core moment of an SEO campaign is its development. We work on the website, optimise its performance and technical aspects and, above all, create content that can intercept the searches that users make on the web.
4
An SEO/SEM campaign must be subject to measurement and reporting. The progress in SERPs of the keywords identified in the initial stages is constantly monitored and communicated to the client with detailed reports. The initial data also allows the campaign and content to be refined, thus enabling improvement where necessary.
SEO and search engine ranking portfolio
